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Author: Maggie Macnab
ISBN : B005OYHFP0
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Format: PDF, EPUB
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In Design by Nature: Using Universal Forms and Principles in Design, author Maggie Macnab takes you on an intimate and eclectic journey examining the unending versatility of nature, showing how to uncover nature’s ingenuity and use it to create beautiful and compelling designed communications.
Written for designers and creative thinkers of all types, this book will guide you through a series of unexpected a-ha! moments that describe relationships among nature, art, science, technology, and design. Through explanation and example, you will learn about natural processes, consisting of everyday patterns and shapes that are often taken for granted, but that can be used effectively in visual messaging. Explore the principles all human beings intuitively use to understand the world and learn to incorporate nature’s patterns and shapes into your work for more meaningful design.
By recognizing and appreciating a broad range of relationships, you can create more aesthetic and effective design, building communications that encompass the universal experience of being part of nature, and that are relevant to a worldwide audience.
- Teaches how to understand and integrate the essential processes of nature’s patterns and shapes in design
- Includes key concepts, learning objectives, definitions, and exercises to help you put what you learn into practice
- Features a foreword by Debbie Millman and reviews and discussions of practice and process by some of the world’s leading designers, including Milton Glaser, Stefan Sagmeister, and Ellen Lupton
- Includes profiles of street artist Banksy, creative director and author Kenya Hara, and typographical designer Erik Spiekermann
Download latest books on mediafire and other links compilation Design by Nature: Using Universal Forms and Principles in Design Free Download
- File Size: 8025 KB
- Print Length: 312 pages
- Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
- Publisher: New Riders; 1 edition (September 22, 2011)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B005OYHFP0
- Text-to-Speech: Enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #414,492 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Design by Nature: Using Universal Forms and Principles in Design Free Download
"My father taught me that nature was beautiful, powerful, and mysterious--and always to be respected," writes author Maggie Macnab. "Nature was the source of all that is and an infinitely creative and patient mentor." A longtime designer and teacher herself, she delivers the theme of her latest book with eager sincerity: "Nature is the one touchstone all human beings relate and respond to... conscious observation is all it takes... the most reliable, available, and truthful mentor is right outside your door. Nature has an answer for any question you ask if you just relearn how to hear its answer."
The title of this remarkably captivating design theory book clearly states its purpose, and the book's structure builds on the author's premise that "You already know nature in your heart because you are nature... most people simply have a case of modern-day amnesia caused by out-of-sync human systems that we are brought up in."
Three sections ("Memory: Remembering What We Know; Matter: Understand and Create; and, Motion: The Experience Enhanced") are broken into nine chapters, each of which clearly lays out key concepts, learning objectives, definitions, and exercises to help put learning into practice (this serves to position the book ideally as an educational primer). Beyond the content of the information-rich 300 pages (a visual feast, with hundreds of intriguing entry-points) innumerable additional resources and external links are provided to further empower the reader.
Maggie writes with a bold confidence born of experience, a deep understanding of her subject matter, and a passion for sharing the "why" behind nature-inspired form.
As designers we tend to be very aware of the environment around us. Unfortunately sometimes that environment becomes much more of a man made one. We tend to forget to look out the window, step out the door and notice where design really all started... in nature. Design by Nature does a wonderful job of opening our eyes as designers to what nature truly has to offer in the realm of design.
Author of Design by Nature, Maggie Macnab is a well recognized designer who started in the early 1980s using her love of nature and design to create some iconic logo designs. Recognized by some of the biggest publications in the industry, Communications Arts, Print, Step by Step Graphics and the New York Art Directors Club, Maggie has a very keen sense of the world around her, especially nature. She wrote Design by Nature to help designers and creative thinkers see what they have been missing, hoping they would have a few "a-ha" moments.
Nature is full of patterns. These patterns have been there for millions and millions of years. They are part of us, even if we have forgotten they are. Design by Nature helps us remember and shows us how these patterns from nature can make use better communicators and designers. From the pattern of how cells form to protect an embryo to the spiral pattern of our universe itself, it is all part of our life and all ties to how we design. Maggie does an amazing job of reawakening us as designers with easy to understand examples and great exercises at the end of each section. You don't just read about it, you have the chance to apply it right away with these exercises. Making it even more clear just how much is around us and how we really need to look towards it for inspiration.
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