Rating:
(7 reviews)
Author: Doug Clouse
ISBN : 1568987056
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Format: PDF, EPUB
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During the late nineteenth century, letterpress printers, engravers, and lithographers boldly challenged the rational sobriety of traditional design by introducing intricate borders, corner embellishments, quirky typefaces, and exotic imagery. The style was known as "artistic" and was quickly taken up by letterpress printers as the design idiom ofchoice for advertisements, packaging, and all of the other ephemera occasioned by the rapid expansion of America's economy. For a while, this commercial style represented the best in popular taste.
But just as quickly as this exuberant style was embraced, it fell abruptly out of favor. By century's end, the ornate bits of artistic printing were tossed into the gutter, and the style itself relegated to the dustbin of history. The rise and fall of this highly embellished idiom, which culminated in its denouncement as aesthetically and morallysuspect"a freak of fancy"are traced in this, the first comprehensive study devoted to the history of American artistic printing. Authors Douglas Clouse and Angela Voulangas explore the style's origins in the British Aesthetic Movement and analyze its distinctive features: idiosyncratic color harmonies, eclectic choice of type andornament, compartmentalized compositional strategies. They also present a landmark portfolio of letterpress printing samples, drawn from some of the most important public and private print archives. More than 150 examples of period ephemera, printers' own tour de force promotional pieces, and specimens of type and ornament are reproduced, many for the very first time since their initial circulation more than a century ago.
The Handy Book of Artistic Printing celebrates a previously berated and today largely forgotten episode of design historyone of increasing interest in light of the recent embrace of ornament by some leading contemporary designers. This book will be of value to graphic designers, but also to fine artists, visual merchandisers, and collectors of ephemera everywhere.
Direct download links available for The Handy Book of Artistic Printing: Collection of Letterpress Examples with Specimens of Type, Ornament, Corner Fills, Borders, Twisters, Wrinklers, and other Freaks of Fancy [Paperback] Free Download
- Paperback: 232 pages
- Publisher: Princeton Architectural Press; 1 edition (May 20, 2009)
- Language: English
- ISBN-10: 1568987056
- ISBN-13: 978-1568987057
- Product Dimensions: 8.5 x 0.9 x 11 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
The Handy Book of Artistic Printing: Collection of Letterpress Examples with Specimens of Type, Ornament, Corner Fills, Borders, Twisters, Wrinklers, and other Freaks of Fancy Free Download
If my university library is ever missing some of its Victorian-era books -- the ones with those elaborate cover designs and long-winded titles -- the prime suspect will be me. However, the danger of me actually stealing one of these objects of desire is much lessened now that I can enjoy a full tour of the whole of artistic printing in one lush volume. What a cool book, and you can tell just from the title how much fun the authors had putting this luxurious masterpiece together. The writing is packed with fun facts, scholarly history, and wry commentary, and the images are a plentiful, detailed, and take you back to a time when people just went nuts with their printing presses. Now that my first copy has been broken in, I'm hoping someone gives me another copy for my birthday (wink wink!) to keep in pristine condition. For everyone who has taken a fancy to the printing on everything from old-West wanted posters to antique packages, this book is a total treat.
By bookverm
Finally a book about an art (yes printing can be an art) that was neglected by mainstream book publishing.
This book is fun, interesting and well written. The samples shown are incredible.
I suggest it to everybody: from the historian to the lover of contemporary cool type.
There is always something to learn from the past and from this book there is plenty to learn.
By Matteo Bologna
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