Rating:
(3 reviews)
Author: Jenn Visocky O'Grady Ken Visocky O'Grady
ISBN : 0321844920
New from $18.81
Format: PDF
Direct download links available Design Currency: Understand, define, and promote the value of your design work Free Download from 4shared, mediafire, hotfile, and mirror link
The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O’Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees.
For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client’s needs. This book shows you how to do exactly that.
In Design Currency, you will learn how to:
- Leverage traditional design skills in new ways
- Measure the value that your design work brings to a project
- Articulate that value so that you can position yourself as a partner in the development process
- Charge what you’re worth and prevent your job from getting crowd-sourced or out-sourced
- Generate business value by better identifying audience needs
Direct download links available for Design Currency: Understand, define, and promote the value of your design work Free Download
- Paperback: 240 pages
- Publisher: New Riders; 1 edition (July 1, 2013)
- Language: English
- ISBN-10: 0321844920
- ISBN-13: 978-0321844927
- Product Dimensions: 9 x 5.9 x 0.8 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
Design Currency: Understand, define, and promote the value of your design work Free Download
Jenn and Ken Visocky O'Grady spoke again recently at the HOW Design Conference, describing their session as the "broccoli of HOW"--meaning it's stuff you really should know but isn't as flashy as seeing presentations of rockstar designers. They spoke of ROI and percentages, so I'm sure some creatives didn't even think it applied to them. But their session, based on this book, was more like solid gold broccoli!
In school, designers are taught what good design is and how to create it. But designers are NOT taught how to articulate to others the value of design. This book goes into detail, using international studies, and explains how design improves profits. Yes, you read that right: HOW DESIGN IMPROVES PROFITS.
All designers need to be able to articulate how their work creates value. This book shows exactly how to do that.
If only they'd written it 20 years ago...
By Cami
Wonderfully designed, straight forward, with great examples of how design agencies met the narrow-focused goals (and often underfunded projects) of their clients.
By A. Goodman
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