Rating:
Author: Limor Shifman
ISBN : B00FP7V1JC
New from $9.74
Format: PDF, EPUB
Download electronic versions of selected books Memes in Digital Culture Free Download from mediafire, rapishare, and mirror link
In December 2012, the exuberant video "Gangnam Style" became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video--"Mitt Romney Style," "NASA Johnson Style," "Egyptian Style," and many others. "Gangnam Style" (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture. Shifman discusses a series of well-known Internet memes -- including "Leave Britney Alone," the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's "We Are the 99 Percent." She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization. Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously.
Books with free ebook downloads available Memes in Digital Culture Free Download
- File Size: 6266 KB
- Print Length: 216 pages
- Publisher: The MIT Press (October 4, 2013)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B00FP7V1JC
- Text-to-Speech: Enabled
X-Ray:
- Lending: Enabled
- Amazon Best Sellers Rank: #372,123 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Memes in Digital Culture Free Download
This is an academic book on internet memes. Shifman argues that scientists should pay more attention to the enormous outpouring of memes online - in the wake of the 2011 explosion of internet memes. The author covers internet meme classification, why some internet memes succeed and others fail, the political impact of internet memes, and many other topics. Her angle on the topic is mostly from cultural studies - readers interested in the evolutionary biology of culture should look elsewhere. Many internet memes are treated in some detail, with some emphasis on funny ones.
Probably the most controversial part of the book is its definition of internet memes. There has always been some tension between usage of the term "internet meme" to refer to popular works, and classical memetics - which usually considers any socially transmitted piece of culture to be a meme. Richard Dawkins has referred to the internet's "hijacking" of the "meme" term. In classical memetics, "internet meme" would usually refer to a meme that is spread online. However, this book proposes that we take more seriously the idea that "Millhouse is not a meme" - by adopting a definition of "internet meme" that takes account of popularity. The author goes on to use the term "meme" as an abbreviation for her concept of "internet meme" for much of the book. Besides common usage of the "internet meme" term, there are some factors that suggest frequency is significant. For example, G.C. Williams once offered a frequency-dependent definition of a *gene* - saying: "In this book I use the term gene to mean 'that which segregates and recombines with appreciable frequency'".
However, I can't say I'm convinced by Shifman's proposed terminology.
-
Download Link 2